We give feedback on ads, troubleshoot reports, and give advice on how to make your Facebook ads shine! If you want to go farther with Facebook Ads, be sure to check out my full Facebook Advertising Secrets course which is amazing – 4 modules covering Facebook and Instagram advertising and a private Facebook Group to ask questions! But the biggest benefit you get with the course is access to the Facebook Group where you can get all your Facebook Ad questions answered. Note: This post originally appeared on Social Media Examiner and is reprinted with permission. What do you think? Have you used Power Editor? What has your experience been? Share your thoughts with us in the comments below! I encourage you to do your own testing with some of these features to see what works best for you. Once you get the hang of it, using Power Editor isn’t too hard, and Facebook has definitely made big improvements in usability over the last year. Power Editor is a great tool to save you time if you run larger campaigns. You can access these in the Behaviors section of the ad set targeting. For example, the Ads Manager now gives you access to advanced tactics like custom audiences, lookalike audiences, website retargeting and conversion pixels.Īdditionally, both Power Editor and Ads Manager have target audiences (which let you save a demographic and interests target to easily use it in multiple ads), as well as partner categories (which let you target things like homeowners, online shoppers, travelers and more). Several features that were once only available in Power Editor are now available in the Ads Manager. But make sure you go back into the Ad Set area and edit your targeting and budgeting.Ĭlick the + symbol on the left side of the page to create a new ad.Īs much as I love Power Editor, I am a big proponent of using the Ads Manager for most campaigns, especially if you’re new to Facebook advertising. My favorite way to quickly create an ad is from the Ads area (Ads is highlighted in blue). Here are the instructions for creating an ad in Power Editor. And the ad is where you have the image and text for your ad.Īt first glance these things seem a little disconnected in Power Editor (at least that was my feeling), but you can see which ad set and campaign each ad is part of in the chart. The ad set is where you select the targeting, budget and schedule for the ad.
The campaign is where you set the objective of the ad such as page post engagement or website clicks. Remember that a Facebook ad consists of three elements: campaign, ad set and ad. Simply highlight what you want to delete and click the garbage can icon.Īnother cool thing you can do from here is easily duplicate campaigns, ad sets or ads by clicking on the icon that looks like two boxes together. This is also where you delete campaigns, ad sets or ads.
You can do that one of two ways: You can go there directly at, or you can go to the Ads Manager and select Power Editor from the left sidebar.
Now that you know a little bit about Power Editor, the next step is to access it. This is the newest feature of Facebook’s Power Editor and you can learn more about how you set that up here: Navigate Power Editor You can always change your optimization to clicks and see how that works by comparison. Keep in mind that the ad is optimized for page post engagement by default, so some people are going to be more likely to just click like or comment on your ad rather than visit your website. Using an unpublished post can be a good idea because you can have longer text in the post to tell people more about your offer. Plus, you have a call-to-action button that draws attention to your desired action. That means you’re not posting too much promotional content for your fans. Unpublished posts are great because you can split test your ads without posting multiple times on a page.
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